Marketing MCQs

1725 MCQs  (Page 103 of 173)

The third step of cost based pricing is to?
A. Design a product
B. Determine cost of product
C. Set price based on cost
D. Convince buyer about products value
The products such as toffees and candies are examples of?
A. Convenience products
B. Unsought products
C. Shopping products
D. Augmented products
The consumer products with unique and differentiated characteristics are best classified as?
A. Specialty products
B. Unsought products
C. Convenient products
D. Unsought specialty products
The services provided by medical and legal specialists are considered as?
A. Unsought products
B. Shopping products
C. Specialty products
D. Industrial convenient products
The personal selling technique is frequently used in marketing mix designed for?
A. Sought industrial products
B. Specialty industrial products
C. Shopping consumer products
D. Augmented products
The products that customers buy after comparing suitability of products are classified as?
A. Non-shopping products
B. Shopping products
C. Specialty products
D. Unsought products
The products that are bought to be used in conduct of business is called?
A. Consumer products
B. Industrial products
C. Augmented products
D. Core customer value
The BlackBerry specific product design with QWERTY keyboard is an example of?
A. Product experience
B. Intangible products
C. Tangible product
D. Services
The clothing line of fashion designers is best classified as?
A. Unsought product
B. Specialty shopping products
C. Industrial products
D. Specialty products
The industrial products can be classified into?
A. Three groups
B. Two groups
C. Four groups
D. Five groups