Marketing MCQs

1725 MCQs  (Page 102 of 173)

The services does not result in?
A. Buying of anything
B. Ownership of anything
C. Selling of anything
D. Marketing of anything
The products that requires aggressive personal selling efforts are considered as?
A. Sought specialty products
B. Augmented industrial product
C. Unsought shopping products
D. Unsought consumer products
The products such as major household appliances like TVs and refrigerators are classified as?
A. Convenience sought products
B. Unsought industrial products
C. Sought non-specialty products
D. Shopping products
The companies who are selling life insurances are selling?
A. Sought specialty products
B. Augmented industrial product
C. Unsought shopping products
D. Unsought consumer products
The classic example of multi-brands is?
A. Coca-cola of different flavors
B. P&g detergents brands as ‘tide, ivory, dreft’
C. Toyota new brand ‘scion’
D. Kellogg’s special k’ snacks and protein waters
The services or products that customers buy immediately after noticing are classified as?
A. Augmented product or services
B. Convenience products and services
C. Shopping goods or services
D. Sought products or services
If the lawn mower is bought for landscaping business, the lawn mower is classified as?
A. Consumer products
B. Industrial products
C. Augmented products
D. Specialty products
The industry installations consists of major purchases such as?
A. Buildings
B. Fixed equipment
C. Accessory and office equipment
D. All of above
The ‘preplanned funeral services’ are classified as?
A. Unsought services
B. Augmented services
C. Industrial services
D. Specialty products