Marketing MCQs

1725 MCQs  (Page 101 of 173)

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The contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as?
A. Franchise
B. Relative stores
C. Chain stores
D. Off price voluntary stores
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The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called?
A. Wheel of mega retailers
B. Wheel of retailing concept
C. Cycle of retailers
D. Retailers discount concept
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The fixed equipment such as office generators, drill presses and elevators are classified as?
A. Industry capital items
B. Industry material and parts
C. Office equipment
D. Specialty industrial products
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The retail stores such as Best Buy, Staples and Pet Smart are examples of?
A. Superstore
B. Outbound stores
C. Inbound stores
D. Intensive stores
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Considering the franchise organization, the independent business people involved other than service organization is represented as?
A. Specialty line handlers
B. Corporate units
C. Franchisor
D. Franchisee
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The contractual agreement between independent retailers that has set up central wholesale operation and conduct joint promotion is classified as?
A. Voluntary franchise
B. Involuntary cooperative
C. Retailer cooperative
D. Voluntary cooperative
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The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as?
A. Category killer
B. Discount killer
C. Limited inbound retailers
D. Limited outbound retailers
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The airliners and home repairers are best classified as?
A. Barter system
B. Products
C. Services
D. Distribution channels
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The industry capital items include?
A. Installations
B. Industrial materials and parts
C. Shopping products
D. Both a and b
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The consumer products does not include?
A. Sought products
B. Unsought products
C. Specialty products
D. Shopping products
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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