Marketing MCQs

1725 MCQs  (Page 109 of 173)

Attempt Marketing Mcqs Quiz
The strategy which set prices in two dimensions such as charging fixed fee with variable usage rate is called?
A. Double pricing
B. Optional part pricing
C. Two-part pricing
D. Combine pricing
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According to customers, the trend to screen out most of the information from advertisement they are exposed to from the is classified as?
A. Selective attention
B. Selective distortion
C. Selective retention
D. All of above
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The ‘Regent Seven Seas Cruise Line’ targets customers seeking elegant ambiance for holidays is example of?
A. Geographic segmentation
B. Income segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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The marketers can build up demand of a particular product by?
A. Associating with strong motives
B. Using motivating cues
C. Positive reinforcement
D. All of above
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The pricing issues across channel levels includes?
A. Predatory pricing
B. Deceptive pricing
C. Price fixing
D. None of the above
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The aspects of brand that are linked to human traits, developed in a specific mix called?
A. Brand awareness
B. Brand personality
C. Self-concept
D. Self-image
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The sales force structure in which salespeople are designated to sell the company’s product to certain industries or customers is classified as?
A. Customer sales force structure
B. Product sales force structure
C. Indirect sales force structure
D. Territorial sales force structure
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The tendency to which existing products appears less superior compared to innovative products is classified as?
A. Relative advantage
B. Divisibility
C. Communicability
D. Compatibility
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Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
A. Sales promotion
B. Personal selling
C. Public relations
D. Advertising
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The type of information consumer obtains by using and examining the product is classified as?
A. Experiential sources
B. Commercial sources
C. Public sources
D. All of above
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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