Marketing MCQs

1725 MCQs  (Page 110 of 173)

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After the idea generation through internal and external sources, the next step is?
A. Idea screening
B. Product screening
C. Customer screening
D. Raw material screening
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When any potential customer become a regular user of the product, this change is called?
A. Adoption
B. Cognitive dissonance
C. Pre purchase behavior
D. Post-purchase behavior
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The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?
A. Sample
B. Coupon
C. Premium
D. Cash refunds
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The tendency to which innovation may tried for limited time is?
A. Relative advantage
B. Divisibility
C. Communicability
D. Compatibility
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In the social class classification, the business professionals without any unusual wealth includes?
A. Upper middles
B. Working class
C. Lower uppers
D. Upper uppers
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The ‘psychological factors’ that affect consumer’s buying behaviors includes?
A. Motivation
B. Perception
C. Beliefs and attitudes
D. All of above
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The positive situational factors and internal capabilities is part of company’s?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
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According to ‘Maslow’s hierarchy of needs’, the need for security and protection is classified as?
A. Physiological needs
B. Social needs
C. Safety needs
D. Esteem needs
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According to customers, the trend of interpreting information in a way to support what they already believe is?
A. Selective attention
B. Selective distortion
C. Selective retention
D. All of above
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The ‘social factors’ includes?
A. Small groups
B. Family
C. Social roles and status
D. All of above
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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