Marketing MCQs

1725 MCQs  (Page 67 of 173)

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The brand attributes associations that are not unique but similar to some other brands are classified as __________?
A. Points of disparity
B. Points of parity
C. Points of difference
D. Similar attributes
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When the companies have effective and efficient distribution channels, this differentiation is classified as _________?
A. Effective differentiation
B. Channel differentiation
C. Efficient differentiation
D. Working differentiation
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A company which satisfies the needs of customers with same products are considered as __________?
A. Competitor’s
B. Industry
C. Corporation
D. Organization
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When the companies have better-trained employees’ for the customer services, this differentiation is classified as ___________?
A. Image differentiation
B. Working differentiation
C. Employee differentiation
D. Process differentiation
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The group of firm’s offer a class of products and substitutes for one another is classified as ___________?
A. Industry
B. Corporation
C. Organization
D. Subsidiary
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The value proposition in which customer is focused, is the result of ___________?
A. Targeting
B. Positioning
C. Extract target
D. Segmenting
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The type of question in which a respondent can answer in unlimited ways is classified as _________?
A. Completely unstructured
B. Word association
C. Sentence completion
D. Story completion
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The questions in questionnaire that allow respondent’s to express their own thoughts and words are called ________?
A. Open -ended questions
B. Close-ended questions
C. Stratified sampling
D. Rating scale
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The external marketing metrics consist of _________?
A. Perceived quality and awareness
B. Customer loyalty and retention
C. Freedom to fall
D. Both a and b
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In marketing, the ‘resource adequacy’ is the best classified as _________?
A. Internal marketing metrics
B. Perceived metrics
C. Quality metrics
D. Loyalty metrics
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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