Marketing MCQs

1725 MCQs  (Page 69 of 173)

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In making of questionnaire, the ‘open-ended question’ includes ________?
A. Word association
B. Story completion
C. Thematic appreciation test
D. All of the above
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The third step in the marketing research process is ___________?
A. Collecting the information
B. Analyzing the information
C. Storing the findings
D. Ignoring competitive prices
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The analysis of how well marketing expenditures are achieving company’s short-term returns is classified as __________?
A. Cash-flow metrics pathway
B. Brand metrics pathway
C. Company metrics pathway
D. Customer’s metrics pathway
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The last step in the marketing research process is to __________?
A. Make the decision
B. Plan next corporate plan
C. Gather market data
D. Deciding decision alternatives
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The type of questions in marketing research questionnaire are ____________?
A. Open -ended questions
B. Close-ended questions
C. Rating scale
D. Both a and b
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The question in which two characters are given to make one statement as an answer is classified as __________?
A. Picture completion
B. Structure completion
C. Unstructured story
D. Graphic representation
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The type of question which consists of an importance scale for some attributes and respondents is classified as ________?
A. Semantic differential
B. Importance scale
C. Multidimensional scale
D. Least important scale
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In close-ended question in which the question with three or more possible answers is classified as ________?
A. Semantic differential
B. Likert scale
C. Multiple choice
D. Dichotomous
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The technique in which respondents were asked to make meaning out of an ambiguous stimulus is classified as _________?
A. Projective techniques
B. Graphic projection
C. Situation projection
D. Picture projection
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The analysis of how profit margin is optimized and the marketing cost on per unit sold, is classified as ___________?
A. Stakeholder satisfaction pathway
B. Company metrics pathway
C. Customer’s metrics pathway
D. Unit metrics pathway
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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