Marketing MCQs

1725 MCQs  (Page 65 of 173)

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The benefits or characteristics that customers strongly attribute with the brand are considered as __________?
A. Points of association
B. Points of differences
C. Points of references
D. Points of positioning
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The reliability, innovativeness and resilience are the levels of ___________?
A. Leverage differentiation
B. Comparative differentiation
C. Services differentiation
D. Faster differentiation
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The communication, inspiration and simplification are the criteria for designing _________?
A. Legitimate mantra
B. Straddle mantra
C. Visual mantra
D. Branding mantra
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The differentiability, deliverability and desirability are considered as __________?
A. Points of references
B. Points of positioning
C. Points of association
D. Points of differences
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In brand mantra, the process of making it relevant and meaningful is classified in the dimension of _________?
A. Communication
B. Inspiring
C. Simplifying
D. Straddling
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The dimension points of parity includes _____________?
A. Category points of parity
B. Desirable points of parity
C. Feasible points of parity
D. Deliverable points of parity
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If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?
A. Services differentiation
B. Faster differentiation
C. Leverage differentiation
D. Comparative differentiation
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The three main ways to convey brand’s category membership are classified as ________?
A. Announcing category benefits
B. Comparing to examples
C. Relying product description
D. All of the above
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If the points of parity and points of difference are not credible of both categories then the brand is ________?
A. Legitimate player
B. Not legitimate player
C. Straddle player
D. Category point of difference
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The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?
A. Desirable points of parity
B. Comparative points of difference
C. Competitive points of parity
D. Category points of parity
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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