Marketing MCQs

1725 MCQs  (Page 63 of 173)

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The strategy of using individual family brand names is referred as ________?
A. House of brands
B. Strategy house
C. House of products
D. Extended strategy
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The market multiplier includes __________?
A. Market dynamics
B. Competitive reactions
C. Channel support
D. Distinctiveness
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In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. Presence
B. Brand relevance
C. Performance
D. Advantage
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The goal of customer relationship management is to produce ________?
A. Medium customer equity
B. High customer equity
C. Low customer equity
D. Equity portfolio
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In BVA, the measurement of loyalty perceptions and how well brand is respected is classified as __________?
A. Esteem
B. Perceived esteem
C. Energized esteem
D. Energized similarities
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The relatively high priced brands offer by company are classified as ________?
A. Low end prestige
B. High end prestige
C. Open end prestige
D. Close end prestige
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The product or service that can be differentiate the competitors but can satisfy the same need is classified as _________?
A. Customized brands
B. Super brands
C. Brand
D. Value products
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The endowment of products or services with the power of specific name or logo is considered as _________?
A. Branding
B. Packaging
C. Advertising
D. Valuing
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The state which describes how well the market offering fulfill the customer’s needs, is considered as __________?
A. Brand imagery
B. Brand feelings
C. Brand salience
D. Brand performance
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An ability to determine the marketing strategy to affect customer mind-set is considered as _________?
A. Develop multiplier
B. Program multiplier
C. Market multiplier
D. Customer multiplier
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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