Marketing MCQs

1725 MCQs  (Page 66 of 173)

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The brand association which can be made because of internal resources and feasible commitment is classified as ___________?
A. Desirability
B. Deliverability
C. Differentiability
D. Feasibility
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The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________?
A. Desirability
B. Deliverability
C. Differentiability
D. Feasibility
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The compelling images which appeal the customer’s psychological needs is considered as __________?
A. Employee differentiation
B. Process differentiation
C. Image differentiation
D. Working differentiation
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The attributes that are valued by the customers are classified as ___________?
A. Customer leverage advantage
B. Customer advantage
C. Competitor inspired advantage
D. Relied advantage
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The brand which competes with others and focuses on competitive analysis is best classified as _________?
A. Competitive frame of reference
B. Visual frame of reference
C. Positioned frame of reference
D. Extended frame of reference
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The benefits that customer’s views are essential to credible market offering are classified as ___________?
A. Competitive points of parity
B. Category points of parity
C. Desirable points of parity
D. Comparative points of difference
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The branding is based on deep metaphors that are connected to associations, memories and stories are classified as ___________?
A. Narrative branding
B. Explained branding
C. Potential branding
D. Weak branding
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The act of designing firm’s offers and to occupy distinct place is considered as __________?
A. Segmenting
B. Targeting
C. Positioning
D. Extract target
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A company’s ability to perform in more than one way, but competitor’s cannot match is classified as __________?
A. Comparative advantage
B. Competitive advantage
C. Announcing advantage
D. Relying advantage
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The brand association which can be made with the personal relevance is classified as _________?
A. Differentiability
B. Feasibility
C. Desirability
D. Deliverability
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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