Marketing MCQs

1725 MCQs  (Page 3 of 173)

Attempt Marketing Mcqs Quiz
Customers are showing greater price sensitivity in their search for ___________.
A. The right product
B. The right service
C. The right store
D. Value
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Rising promotion costs and shrinking profit margins are the result of ___________.
A. Changing technology
B. Globalization
C. Deregulation
D. Heightened competition
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In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
A. Customer value
B. Customer delight
C. Total service solution
D. Intangible benefit(s)
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Many brick-and-click competitors became stronger contenders in the marketplace than the pure-click firms because they had a larger pool of resources to work with and ________.
A. Better prices
B. Well-established brand names
C. One-on-one communications
D. Direct selling capability
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The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
A. Product
B. Marketing
C. Production
D. Selling
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The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?
A. Production concept
B. Selling concept
C. Marketing concept
D. Buying concept
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Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation
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In the course of converting to a marketing orientation, a company faces three hurdles _______.
A. Organized resistance, slow learning, and fast forgetting
B. Management, customer reaction, competitive response
C. Decreased profits, increased r&d, additional distribution
D. Forecasted demand, increased sales expense, increased inventory costs
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Companies that practice both a reactive and proactive marketing orientation are implementing a __________ and are likely to be the most successful.
A. Total market orientation
B. External focus
C. Customer focus
D. Competitive, customer focus
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Marketers argue for a __________ in which all functions work together to respond to, serve, and satisfy the customer.
A. Cross-functional team orientation
B. Collaboration model
C. Customer orientation
D. Management-driven organization
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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