Marketing MCQs

1725 MCQs  (Page 4 of 173)

Attempt Marketing Mcqs Quiz
Sales force compensation should direct the sales force toward activities that are consistent with _________ ?
A. overall company strategies
B. overall company objectives
C. overall department objectives
D. overall marketing objectives
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The purchasing agents of the companies in business markets dominate the__________?
A. Buyer selection
B. Trial suppliers
C. Product components
D. Supplier selection
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Administrator who assists in selection and deselection of purchasing goods and services by screening information about products are__________?
A. Purchasing agents
B. System agents
C. Evaluation agents
D. Awareness agents
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The type of buyer and supplier relationship that are together in operational ways is classified as_________?
A. Operational systems
B. Cooperative systems
C. Structural commitment
D. Structural adaptation
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The type of exchange relationship in a specific adaptation without strong cooperation is called__________?
A. Mutually contracts
B. Mutually adaptive
C. Mutual structure commitment
D. Commitment selling
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In business markets, the demand of business goods is more volatile than demand for consumer goods, is classified as_________?
A. Fluctuating demand
B. Stable demand
C. Unstable demand
D. Freeze demand
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The establishing of dams, irrigation, sanitation systems, pipelines and utilities are the examples of__________?
A. Systems contracting
B. System selling
C. Systems buying
D. Management supplies
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The buying center includes all the organizations who play roles as_________?
A. Initiators and users
B. Deciders and approvers
C. Buyers and gatekeepers
D. All of the above
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The electronic markets in which prices fluctuate in every second are classified as_________?
A. Spot markets
B. Exchange markets
C. Vertical markets
D. Both a and b
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The business markets include:__________?
A. Insurance companies
B. Public utilities
C. Government institutions
D. All of the above
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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