Marketing MCQs

1725 MCQs (Page 2 of 173)

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A Marketer is someone seeking a response from another party, called the __________.

A. Customer
B. Fund raiser, contributor
C. Voter
D. Prospect

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In latent demand, consumers may share a strong need that cannot be satisfied by a/an____________?

A. Future product
B. Expected product
C. Latent product
D. Existing product

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In __________more customers would like to buy the product than can be satisfied.

A. Latent demand
B. Irregular demand
C. Overfull demand
D. Excessive

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Marketers often use the term ___________ to cover various groupings of customers.

A. People
B. Buying power
C. Demographic segment
D. Market

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Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets

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In business markets, advertising can play a role, but a stronger role may be played by the sales force, ______, and the company’s reputation for reliability and quality.

A. Brand image
B. Distribution
C. Promotion
D. Price

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Global marketers must decide ___________.

A. Which countries to enter
B. How to adapt their product and service features to each country
C. How to price their products in different countries
D. All of the above

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In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

A. Vertical integration
B. Horizontal integration
C. Beta market
D. Meta market

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The age which promises to lead to more accurate levels of production, more targeted communications, and more relevant pricing is term as____________.

A. Age of globalization
B. Industrial age
C. Information age
D. Production age

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Many countries have ________ industries to create greater competition and growth opportunities.

A. Open-market
B. Deregulated
C. Regulated
D. Scientifically segmented

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