Q
In the course of converting to a marketing orientation, a company faces three hurdles _______.
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A
A. Organized resistance, slow learning, and fast forgetting
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B
B. Management, customer reaction, competitive response
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C
C. Decreased profits, increased r&d, additional distribution
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D
D. Forecasted demand, increased sales expense, increased inventory costs
Correct Answer:
A. A. Organized resistance, slow learning, and fast forgetting
