Marketing MCQs

1725 MCQs  (Page 143 of 173)

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In the communication process, the receiver and sender are classified as?
A. Communication functions
B. Communication parties
C. Communication tools
D. Communication channels
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In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?
A. Need recognition
B. Information search
C. Purchase decision
D. Both b and c
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The online journals where people post their reviews and thoughts on narrow topic are classified as?
A. Business domain website
B. Corporate website
C. Blogs
D. Marketing website
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The kind of direct marketing done by mailing print, digital or video catalog is presented online or made available in stores is classified as?
A. Direct mail marketing
B. Kiosk marketing
C. Catalog marketing
D. Premium marketing
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Considering industrial structures, the economies who are rich in mineral resources but are poor in other manufacturing ways are classified as?
A. Raw material exporting economies
B. Subsistence economies
C. Emerging economies
D. Industrial economies
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Both loyal and profitable group of customers is considered as?
A. Strangers
B. Butterflies
C. Barnacles
D. True friends
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The global communication and product strategy in which communication is adjusted but product would not be changed is classified as?
A. Product adaptation
B. Straight product extension
C. Dual adaptation
D. Communication adaptation
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Considering industrial structures, the economies that are large exporters of manufactured products or services are classified as?
A. Raw material exporting economies
B. Subsistence economies
C. Emerging economies
D. Industrial economies
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Considering industrial structures, the economies whose majority of people belongs to agricultural business are classified as?
A. Emerging economies
B. Industrial economies
C. Raw material exporting economies
D. Subsistence economies
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Considering individual customers, the purchasing portion of each buyer is called?
A. Share of customer
B. Customer equity
C. Customer lifetime value
D. None of above
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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