Marketing MCQs

1725 MCQs  (Page 141 of 173)

In the communication process, the decoding, encoding, feedback and response are together classified as?
A. Communication tools
B. Communication channels
C. Communication functions
D. Communication parties
The major sources of ideas for product development comes from?
A. Internal sources
B. External sources
C. Product lines extension
D. Both a and b
The products such as “VHS tapes” are examples of?
A. Product classes
B. Product forms
C. Branding
D. Product perception
In the new product development process, after the analysis of business the next step to be taken is?
A. Test marketing
B. One channel marketing
C. Penetration marketing
D. Individual marketing
The adopter group who is the suspicious of change is classified as?
A. Late majority
B. Early majority
C. Laggard
D. Early adopter
In the communication process, the media and message are considered as?
A. Communication tools
B. Communication channels
C. Communication functions
D. Communication parties
The ‘Maslow’s hierarchy of needs’ includes?
A. Physiological needs
B. Self-actualization needs
C. Esteem needs
D. All of above
An idea for a possible product that the company will offer is classified as?
A. Product idea
B. Product image
C. Customer management
D. None of the above
The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as?
A. Product concept
B. Production phase
C. Production screening
D. Raw-material screening