Marketing MCQs

1725 MCQs  (Page 142 of 173)

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The tendency of difficult understanding related to use of market offering is called?
A. Relative advantage
B. Complexity
C. Communicability
D. Compatibility
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The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?
A. Emotional appeal
B. Rational appeal
C. Moral appeal
D. Irrational appeal
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The customers in growth stage of life cycle of products are classified as?
A. Innovators
B. Early adopters
C. Middle majority customers
D. Laggards
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Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as?
A. Online media
B. Print media
C. Broadcast media
D. Display media
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The types of joint venturing includes?
A. Contract manufacturing
B. Joint ownership
C. Management contracting
D. All of above
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The highly involved consumer buying behavior while perceiving significant differences between brands is called?
A. Complex buoying behavior
B. Variety seeking buying behavior
C. Dissonance reducing buying behavior
D. Habitual buying behavior
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The procedure in marketing which consists of enlisting opinion leaders as “brand ambassadors” is called?
A. Leading marketing
B. Buzz marketing
C. Online marketing
D. None of the above
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If customer’s expectations and products performance matches, the customer is?
A. Satisfied
B. Dissatisfied
C. Delighted
D. None of above
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The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
A. Channeling stages
B. Buyer readiness stage
C. Channel designing stages
D. Strategic stages
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When the new developed product concept is tested, the next immediate step is to?
A. Develop market strategy
B. Develop a testing technique
C. Develop intermediaries
D. Develop logistic network
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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