Marketing MCQs

1725 MCQs  (Page 144 of 173)

Attempt Marketing Mcqs Quiz
The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?
A. Corporate website
B. Marketing website
C. Branding website
D. Viral website
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Value proposition consists of?
A. Differentiation
B. Segmentation & targeting
C. Positioning
D. Both a and c
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The types of major online marketing domains includes?
A. Business to consumer
B. Business to business
C. Consumer to business
D. All of above
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The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?
A. Event marketing
B. Sponsored marketing
C. Online marketing
D. Off deal marketing
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The suitable example of ‘The Selling Concept’ is?
A. Insurance or blood donations
B. Lenovo
C. Southwest airlines
D. Bottled water industry
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In ‘Butterflies’ group, the customer needs and company’s market offering has?
A. Good fit
B. Little fit
C. Strong fit
D. Limited fit
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The kind of online marketing domain which is initiated by business to target the business is classified as?
A. Consumer to business domain
B. Consumer to consumer domain
C. Business to consumer domain
D. Business to business domain
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A company’s future value of customer base is?
A. Share of customer
B. Customer equity
C. Customer lifetime value
D. All of above
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The ‘outside in’ perspective is another name of?
A. The selling concept
B. The product concept
C. The marketing concept
D. The production concept
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The particular communication that must be achieve within definite target audience within specific time is classified as?
A. Message decision
B. Media decision
C. Advertising objective
D. Advertising evaluation
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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