Marketing MCQs

1725 MCQs  (Page 139 of 173)

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The segmentation based on climate basis is an example of?
A. Geographic segmentation
B. Demographic segmentation
C. Psychographic segmentation
D. Behavioral segmentation
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The group which adopts innovation only after it becomes a tradition is classified as?
A. Late majority
B. Early majority
C. Laggard
D. Early adopter
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The frame of liking or disliking a specific product or moving to and away from a brand is referred as?
A. Belief
B. Attitude
C. Learning
D. Both b and c
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Segmentation of international markets on the basis of common languages, religions and customs is example of?
A. Geographic location
B. Cultural factors
C. Economic factors
D. Political and legal factors
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In positioning statement, the first thing that must be stated is?
A. Target segment
B. Market segmentation
C. Differentiation
D. Positioning
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The traits that can help defining someone’s personality includes?
A. Self-confidence and dominance
B. Defensiveness and adaptability
C. Scalability and autonomy
D. All of above
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The ‘brand personality’ includes?
A. Sincerity
B. Sophistication
C. Competence and excitement
D. All of above
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The customers who are community group leaders and carefully adopt new ideas are called?
A. Innovators
B. Early majority
C. Laggard
D. Early adopter
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The market coverage strategy which captures the large share of one or more segments is called?
A. Mass marketing
B. Segmented marketing
C. Niche marketing
D. Micromarketing
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The customer adopter groups include?
A. Innovator
B. Early majority
C. Laggard
D. Early adopter
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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