Marketing MCQs

1725 MCQs  (Page 137 of 173)

Attempt Marketing Mcqs Quiz
The products or market offering bought by consumers for personal consumption are classified as?
A. Augmented product
B. Consumer products
C. Industrial products
D. Intangible services
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Considering the strategic planning, the ‘Organizations purpose’ statement is known as?
A. Vision statement
B. Mission statement
C. Value proposition
D. Both a and b
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In measuring consumer’s major AIO dimensions, the ‘activities’ includes?
A. Social events
B. Social issues
C. Recreation
D. Both a and b
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From the buyer’s point of view, the product is considered as?
A. Customers cost
B. Customer solution
C. Convenient availability
D. Communication
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The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as?
A. Deficient products
B. Pleasing products
C. Salutary products
D. Desirable products
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The SBU’s of a company with low market share and growth rate are considered in?
A. Stars
B. Dogs
C. Cash cows
D. Question marks
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The only element which is cause of income for company is?
A. Price
B. Tax
C. Discount
D. Value added tax
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The company marketing mix that target market segments very broadly is called?
A. Mass marketing
B. Segmented marketing
C. Niche marketing
D. Micromarketing
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The market offering that is essentially intangible is called?
A. Services
B. Products
C. Commodity
D. Competitive edge
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The SBU’s in ‘Stars’ category requires?
A. Heavy investment
B. Less investments
C. More marketing
D. Both a and c
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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