Marketing MCQs

1725 MCQs  (Page 138 of 173)

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The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as?
A. Target costing
B. Marginal costing
C. Learning curve costing
D. Demand based costing
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The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
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The situation in which company is making more sales with its existing product is classified as?
A. Market development
B. Market penetration
C. Product development
D. Diversification
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Permanent and ordered division in society on basis of values and interests is called?
A. Social class
B. Culture
C. Subculture
D. Both b and c
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According to marketing four Ps, the credit terms can be classified as?
A. Place
B. Product
C. Price
D. Promotion
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Because of experience, the changes in individual behavior is referred as?
A. Learning
B. Change in personality
C. Change in brand image
D. None of above
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The variables such as market and product variability plays a role in designing of?
A. Positioning strategy
B. Targeting strategy
C. Differentiation
D. Market segmentation
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The subcultures includes?
A. Nationalities
B. Racial groups
C. Geographic regions
D. All of above
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The factors influence innovation’s rate of adoption are?
A. Relative advantage
B. Divisibility
C. Communicability
D. All of above
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According to brand personality traits, the ‘sincerity’ is concluded as brand being?
A. Outdoorsy and tough
B. Daring and imaginative
C. Cheerful and wholesome
D. Charming and upper class
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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