Marketing MCQs

1725 MCQs  (Page 136 of 173)

The businesses and products collectively make a company’s?
A. Business portfolio
B. Strategic plan
C. Mission statement
D. Vision statement
The second step of value based pricing is to?
A. Determine incurred costs
B. Design product
C. Assess needs of customer
D. Set target price
The buying of products such as ‘fast food’ is an example of?
A. Difficult products
B. Sought services
C. Sought products
D. Convenient products
Evaluation of the profitability of each segment is called?
A. Targeting
B. Market segmentation
C. Positioning
D. Differentiation
The major pricing strategies does not includes?
A. Competition based pricing
B. Customer value based pricing
C. Cost based pricing
D. Discount and bonus pricing
The sum of variable costs and fixed costs is called?
A. Total costs
B. Overhead costs
C. Markup costs
D. Both a and b