Marketing MCQs

1725 MCQs  (Page 75 of 173)

The marketer who is creative and proactive in marketing strategy is classified as ___________?
A. Creative marketers
B. Market driven marketers
C. Responsive marketers
D. Anticipative marketers
The marketing response comes into action before a change takes place is classified as ___________?
A. Responsive anticipation
B. Creative anticipation
C. Geographical anticipation
D. Selective anticipation
The marketing strategy in which the firm focuses on unrelated industries is classified as ___________?
A. Market broadening
B. Market diversification
C. Market defense
D. Market stretching
The assigning of resources to stronger ones to form the weaker markets are classified as ____________?
A. Strategic withdrawal
B. Planned contraction
C. Unplanned withdrawal
D. Both a and b
The marketer who looks forward for the customer’s needs in near future is classified as ____________?
A. Creative marketers
B. Market driven marketers
C. Responsive marketers
D. Anticipative marketers