Marketing MCQs

1725 MCQs  (Page 74 of 173)

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The type of research in which the finders use tools from social sciences disciplines is called __________?
A. Ethnographic research
B. Demographic research
C. Psychographic research
D. Geographical research
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The first step in marketing research process is to
A. Define problem
B. Stating research objectives
C. Deciding research approach
D. Both a and b
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In sampling plan, the question ‘To whom should we survey?’ is the part of __________?
A. Sampling size
B. Sampling procedure
C. Sampling unit
D. Sampling scale
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A coordinate collection of procedures, data, systems with supporting hardware and software is defined as ____________?
A. Marketing decision support system
B. Sampling decision support system
C. Planning support system
D. Marketing support system
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A company’s survey to access people’s knowledge, preferences and beliefs are classified as __________?
A. Survey research
B. Focus group researcher
C. Ethnographic research
D. Observational research
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The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ___________?
A. Market diversification
B. Market stretching
C. Market broadening
D. Market defense
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The marketer who discovers the customer solutions which they do not offer is considered as _____________?
A. Responsive marketers
B. Anticipative marketers
C. Creative marketers
D. Market driven marketers
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The new users are searched in the groups which do not take into considerations, the ___________?
A. New-market strategy
B. Penetration strategy
C. Geographical expansion strategy
D. Primal expansion strategy
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In frontal attack, only that company wins, who have __________?
A. More resources
B. Less resources
C. Strategic fir
D. Bypass fit
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The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as ___________?
A. Bypass attack
B. Guerilla attack
C. Flank attack
D. Frontal attack
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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