Marketing MCQs

1725 MCQs  (Page 72 of 173)

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The record of satisfaction of company’s employees, suppliers and distributors is the part of __________?
A. Stakeholder performance scorecard
B. Marketing dashboards
C. Customer performance scorecard
D. Market performance record
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In sampling plan, the question ‘how many people the Company should survey’ is the part of _____________?
A. Sampling size
B. Sampling unit
C. Sampling scale
D. Sampling procedure
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The research type in which the researchers can collect data by observing the relevant factors is called __________?
A. Demographic research
B. Psychographic research
C. Ethnographic research
D. Observational research
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In research, the questionnaire ‘closed-ended’ does not include ___________?
A. Multiple choice question
B. Rating scale question
C. Likert scale question
D. Ranking scale question
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The technique that helps the researchers to explore customer’s perceptions about product and brand is called ___________?
A. Open-ended questionnaire
B. Close-ended questionnaire
C. Quantitative measures
D. Qualitative measures
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The technique in which the people create picture of collage or other drawings to depict consumer’s perceptions is called _________?
A. Visualizations
B. Personifications
C. Laddering
D. Associations
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The marketing internal sampling metrics consist of ________?
A. Relative employee satisfaction
B. Level of customer dissatisfaction
C. Active innovation support
D. Both a and c
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The technique in which respondents are presented with a picture and to write what they think about the picture is called?
A. Thematic appreciation test
B. Story appreciation test
C. Graphic appreciation test
D. Word appreciation test
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The decision made about the research approaches, data sources and sampling plan is included in__________?
A. Research plan development
B. Problem definition
C. Deciding mission statement
D. Reporting of findings
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A level which defines the respondent’s intention to buy __________?
A. Intention-to-buy scale
B. Ranking scale
C. Two option answer
D. Least important scale
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Word of the Day
26 Jul
Simultaneously
at the same time.
ایک ہی وقت میں، ایک ساتھ، بیک وقت

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