Economics MCQs

A. It can drive up manufacturing and marketing costs by reducing economies of scale
B. It can create logistical problems when the company tries to meet varied requirements
C. It can attract unwanted competition
D. It can dilute the brand’s overall image

A. Innovative marketing
B. Consumer oriented marketing
C. Value marketing
D. Sense -f mission marketing

A. Patronage reward
B. Spiff
C. Price pack
D. Premium

A. Marketing strategy
B. Marketing control
C. Marketing analysis
D. Marketing implementation

A. Approach
B. Handling objections
C. Closing
D. Follow-up

A. Fixed costs
B. Variable costs
C. Standard costs
D. Independent costs

A. 15
B. 23
C. 29
D. 33

A. Since it was probably collected for some other purpose it may be incomplete or wrong
B. It is usually expensive to retrieve
C. Top executives are usually unwilling to relinquish data therefore the data has limits
D. The data is almost always unsecured and therefore, suspect as to reliability

A. Newspapers
B. Television
C. Direct mail
D. Radio

A. Innovative marketing
B. Consumer-oriented marketing
C. Value marketing
D. Societal marketing