Economics MCQs

4475 MCQs  (Page 147 of 448)

Attempt Economics Mcqs Quiz
When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?
A. Selective sponsorship
B. Probing
C. Focus group interviewing
D. The delphi method
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The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?
A. Rapid globalization
B. The changing world economy
C. The call for more socially responsible marketing
D. The micro-chip revolution
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The most logical budget setting method is found in the list below. Which is it ?
A. Affordable method
B. Percentage of sales method
C. Competitive parity method
D. Objective and task method
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When producers, wholesalers, and retailers act as a unified system they comprise a ?
A. Conventional marketing system
B. Power-based marketing system
C. Horizontal marketing system
D. Vertical marketing system
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__________ is person’s distinguishing psychological characteristics that lead to his or her own environment?
A. Psychographics
B. Personality
C. Demographics
D. Lifestyle
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All of the following are methods by which a company can divide up its sales responsibilities EXCEPT ?
A. Territorial sales force structure
B. Pychographic trait sales force structure
C. Product sales force structure
D. Customer sales force structure
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The course of a product’s sales and profits over its lifetime is called ?
A. the sales chart
B. the dynamic growth curve
C. the adoption cycle
D. the adoption cycle
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A company is practicing ________ if it focuses on subbasements with distinctive traits that may seek a special combination of benefits ?
A. Micro marketing
B. Niche marketing
C. Mass marketing
D. Segment marketing
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All of the following are commonly recognized promotion budget formal EXCEPT ?
A. The affordable method
B. The lifo method
C. The percentage of sales method
D. The objective and task method
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___________ is a strategy of using a successful brand name to launch a new of modified product in a new category ?
A. Duobranding
B. Line extension
C. Brand extension
D. Multibranding
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Word of the Day
25 Jul
January
a preference or special liking for something; a bias in favour of something.
2021:00:00

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