Search Engine Optimization MCQs

100 MCQs  (Page 4 of 10)

What does rel="canonical" do?
It blocks crawling
It tells search engines the preferred URL among duplicate or similar pages; it is a strong hint, not a directive
It forces a redirect
It deletes duplicate pages
Is there a Google 'duplicate content penalty' for ordinary duplicates, such as www and non-www versions or URL parameters?
No, duplicates rank higher
Yes, the site is always removed from Google
Generally no; Google filters duplicates and picks one version, unless the duplication is deceptive or manipulative
Yes, every duplicate loses 50% of its rank
What is a 'soft 404'?
A redirect to the homepage that returns 301
A 410 Gone response
A page that returns 200 OK but displays a 'not found' or empty page
A 404 with a nice design
What is the difference between HTTP 404 and 410 for SEO?
410 Gone explicitly signals permanent removal, so the page may drop from the index slightly faster
404 is permanent; 410 is temporary
410 causes a site-wide penalty
They are completely different
Is HTTPS a Google ranking signal?
Yes, a lightweight one (announced in 2014)
No, it has no effect
It is the strongest ranking factor
Only for e-commerce sites
Which hreflang usage is correct?
Specifying language and regional versions of a page, such as en-PK and ur-PK, with return links between them
Translating the page automatically
Blocking other countries
Setting the page's font
Does Google still use rel="next" and rel="prev" for pagination?
Yes, they are required
Yes, they are the strongest pagination signal
Only for news sites
No; Google announced in 2019 that it had not used them for indexing for some time
Is AMP required to appear in Google's Top Stories carousel?
No; since 2021, non-AMP pages are eligible
Only for blogs
Only on desktop
Yes, always