HTML forbids longer titles Longer titles cause a penalty Longer titles are often truncated in search results (the display limit is based on pixel width, roughly 600px) Google rejects longer titles
No, the page will not be indexed Only on the homepage No, it causes a penalty Yes; Google has said multiple H1 elements are fine, as long as the structure is logical
Using one keyword per page Unnaturally repeating keywords to manipulate rankings, which violates search spam policies Researching keywords Putting a keyword in the title tag
Links inside JavaScript only Linking from one page of your site to another page on the same site Links from other websites to yours Links in email newsletters
Shorter is always better There is no ideal word count; content should fully satisfy the search intent Google ranks pages by word count Pages must have at least 2000 words to rank
Keywords are removed from the index A competitor steals your keywords Several pages on the same site target the same query and compete with each other Using too few keywords
