It finds pages with the given word in their title It finds pages with that word in the URL It finds pages without that word It changes the result titles
Content that is updated daily Content about the environment only Content that stays relevant for a long time, such as 'how rain gauges work' Content in green color
For some queries, such as breaking news or a current storm, Google favors recently published content Pages must be updated daily Only news sites are ranked Older content always ranks first
A contact page A login page A page created to rank for specific queries that funnels users to another destination, which is a spam practice The homepage
Google evaluates the content's quality and helpfulness; content generated mainly to manipulate rankings is spam, whatever tool made it AI content always ranks higher It must be labeled in the title tag All AI content is automatically de-indexed
Alt text Text inside an accordion for user experience Meta descriptions Text made invisible to users, for example white text on a white background, to manipulate rankings
Links added manually in robots.txt Paid links Links within the sitemap Extra links to a site's subpages shown under its main result, generated automatically by Google
