Shorter is always better There is no ideal word count; content should fully satisfy the search intent Google ranks pages by word count Pages must have at least 2000 words to rank
Keywords are removed from the index A competitor steals your keywords Several pages on the same site target the same query and compete with each other Using too few keywords
The goal behind a query; this one is transactional The search volume of a query The goal behind a query; this one is informational The goal behind a query; this one is navigational
They must be longer than 10 words They always have the highest search volume They have lower search volume but less competition and often higher conversion rates They are ignored by Google
