Search Engine Landscape — Test 1

Correct Answer: C. Search Engine Results Page
Explanation: A SERP includes organic results, ads, and features such as snippets and maps.

Correct Answer: B. Microsoft Bing
Explanation: Optimizing for Bing (through Bing Webmaster Tools) also helps visibility on its partners.

Correct Answer: C. Visitors who arrive from unpaid search engine results
Explanation: Direct, referral, social, and paid traffic are separate channels.

Correct Answer: B. An information box about an entity (an organization, person, or place), drawn from Google's Knowledge Graph
Explanation: An organization can claim and suggest edits to its knowledge panel.

Correct Answer: A. PageSpeed Insights
Explanation: Field data comes from the Chrome User Experience Report (CrUX). ALSO KNOW (related points): • What does SERP stand for? → Search Engine Results Page • Which search engine supplies a large share of Yahoo's web search results? → Microsoft Bing • What does 'organic traffic' mean? → Visitors who arrive from unpaid search engine results • What is a knowledge panel in Google search results? → An information box about an entity (an organization, person, or place), drawn from Google's Knowledge Graph