Content Strategy — Test 1

Correct Answer: C. Content that stays relevant for a long time, such as 'how rain gauges work'
Explanation: News content, by contrast, loses relevance quickly.

Correct Answer: A. For some queries, such as breaking news or a current storm, Google favors recently published content
Explanation: This matters for weather and disaster-related searches. ALSO KNOW (related points): • What does 'evergreen content' mean? → Content that stays relevant for a long time, such as 'how rain gauges work' • What is a 'doorway page'? → A page created to rank for specific queries that funnels users to another destination, which is a spam practice • Which statement about AI-generated content and Google is correct? → Google evaluates the content's quality and helpfulness; content generated mainly to manipulate rankings is spam, whatever tool made it • What is 'hidden text' in SEO terms? → Text made invisible to users, for example white text on a white background, to manipulate rankings • What are sitelinks in search results? → Extra links to a site's subpages shown under its main result, generated automatically by Google

Correct Answer: C. A page created to rank for specific queries that funnels users to another destination, which is a spam practice
Explanation: An example is many near-identical city pages that all point to one page.

Correct Answer: A. Google evaluates the content's quality and helpfulness; content generated mainly to manipulate rankings is spam, whatever tool made it
Explanation: Google's spam policies target 'scaled content abuse', regardless of how the content was produced.

Correct Answer: D. Text made invisible to users, for example white text on a white background, to manipulate rankings
Explanation: Content hidden for legitimate user-experience reasons, such as tabs, is not considered spam.

Correct Answer: D. Extra links to a site's subpages shown under its main result, generated automatically by Google
Explanation: Good site structure and navigation make sitelinks more likely.