Search Engine Optimization — Test 4

Correct Answer: C. Yes; Disallow: /Private does not block /private
Explanation: Paths are matched exactly. The directive names, such as Disallow, are not case-sensitive.

Correct Answer: A. They waste crawl budget, slow users down, and crawlers may stop following after several hops
Explanation: Redirect each old URL directly to the final destination.

Correct Answer: A. Google may eventually treat it like a permanent redirect and index the target URL
Explanation: Use 301 when you know a move is permanent, rather than relying on this behavior. ALSO KNOW (related points): • What is the difference between HTTP 404 and 410 for SEO? → 410 Gone explicitly signals permanent removal, so the page may drop from the index slightly faster • Which format does Google recommend for structured data? → JSON-LD • Which mobile configuration does Google recommend? → Responsive web design (the same URL and HTML, adapted with CSS)

Correct Answer: B. Responsive web design (the same URL and HTML, adapted with CSS)
Explanation: Responsive design avoids duplicate URLs and keeps content consistent across devices.

Correct Answer: C. The number of clicks needed to reach a page from the homepage; important pages should be shallow (within about 3 clicks)
Explanation: Deeply buried pages are crawled less often and receive fewer internal signals.

Correct Answer: C. Search Engine Results Page
Explanation: A SERP includes organic results, ads, and features such as snippets and maps.

Correct Answer: B. Microsoft Bing
Explanation: Optimizing for Bing (through Bing Webmaster Tools) also helps visibility on its partners.

Correct Answer: C. Visitors who arrive from unpaid search engine results
Explanation: Direct, referral, social, and paid traffic are separate channels.

Correct Answer: B. An information box about an entity (an organization, person, or place), drawn from Google's Knowledge Graph
Explanation: An organization can claim and suggest edits to its knowledge panel.

Correct Answer: A. PageSpeed Insights
Explanation: Field data comes from the Chrome User Experience Report (CrUX). ALSO KNOW (related points): • What does SERP stand for? → Search Engine Results Page • Which search engine supplies a large share of Yahoo's web search results? → Microsoft Bing • What does 'organic traffic' mean? → Visitors who arrive from unpaid search engine results • What is a knowledge panel in Google search results? → An information box about an entity (an organization, person, or place), drawn from Google's Knowledge Graph