Search Engine Optimization — Test 3

Correct Answer: B. No; Google has said domain age by itself is not a ranking factor
Explanation: Older sites tend to have more links and content, which is why age gets confused with a ranking factor.

Correct Answer: B. Penguin
Explanation: Panda (2011) targeted low-quality content. ALSO KNOW (related points): • Which Google update (2013) improved its understanding of conversational queries and meaning, rather than exact keywords? → Hummingbird • Which Google update (2014) affected local search results? → Pigeon • What is a featured snippet? → A highlighted answer box shown above or near the top of the organic results, sometimes called 'position zero'

Correct Answer: B. Panda
Explanation: Panda later became part of Google's core algorithm. ALSO KNOW (related points): • What is RankBrain? → A machine-learning system introduced in 2015 that helps Google interpret queries • What did the 'Helpful Content' system, introduced in 2022, target? → Content written mainly to rank in search engines rather than to help people • What is the 'local pack' in Google search results? → The map with a small set of local business listings, shown for local-intent queries

Correct Answer: A. Hummingbird
Explanation: Hummingbird was a broad rewrite of the core algorithm toward semantic search.

Correct Answer: A. A machine-learning system introduced in 2015 that helps Google interpret queries
Explanation: Later language systems include BERT (2019) and MUM (2021).

Correct Answer: C. Pigeon
Explanation: It tied local rankings more closely to traditional web ranking signals.

Correct Answer: C. Content written mainly to rank in search engines rather than to help people
Explanation: It was folded into Google's core ranking systems in March 2024.

Correct Answer: B. A highlighted answer box shown above or near the top of the organic results, sometimes called 'position zero'
Explanation: Clear, direct answers formatted as paragraphs, lists, or tables are more likely to be chosen.

Correct Answer: C. The map with a small set of local business listings, shown for local-intent queries
Explanation: Rankings in the local pack depend on relevance, distance, and prominence.

Correct Answer: C. Google Business Profile
Explanation: It controls how a business appears in Google Maps and the local pack.