Marketing Mcqs — Test 36

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Question 1

The segmentation of market in groups having similar needs and wants is known as?

Question 2

The market segmented on the basis of the degree level such as ‘high school graduates and college graduates’ is classified as?

Question 3

The market which is segmented on the basis of age and gender of customers is classified as?

Question 4

The market segmentation done on basis of ‘occupation’ and ‘education’ of customers is an example of?

Question 5

The product support services are part of?

Question 6

The less involved consumer buying behavior in which customers perceive few differences between brands is called?

Question 7

The supplies such as lubricants, coal, paper and pencils are best classified as?

Question 8

The product quality level is considered as part of?

Question 9

The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?

Question 10

The market segment which is large enough or profitable enough to be served is known as?