Marketing Mcqs — Test 18
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Question 1
The process of building, organizing and using databases of customers to build customer relationship is classified as _________?
Question 2
The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?
Question 3
The system includes all the experiences while using the market offering is classified as ________?
Question 4
The number of customers or potential customers who will help in company’s growth is classified as __________?
Question 5
The ‘total customer benefits’ include _________?
Question 6
The programs designed for customers which is limited to any affinity group are classified as __________?
Question 7
The first step in analysis of customer value is to __________?
Question 8
The difference between the customer’s evaluation including all the costs incurred and the benefits is called ________?
Question 9
The percentage or number of customers who move from one level to next level in buying decision process is called ________?
Question 10
The customized products and services for customers and interaction to individual customers are the part of _________?