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Marketing Mcqs — Test 15

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Question 1
In the value creation, ‘providing the value’ phase includes _________?
Question 2
Activities in the value chain’s support are included __________?
Question 3
The process of defining the focus of selling to potential market is called __________?
Question 4
The ‘product-development strategy’ is used to gain market share __________?
Question 5
The second phase of value creation sequence is _________?
Question 6
The rental car services and hotels sometime offer mutual discount is an example of ___________?
Question 7
The shared values, norms, stories and beliefs characterizing the organization are called __________?
Question 8
The structure, policies and corporate culture to change business environment are called __________?
Question 9
The last divisional level for firm’s planning is __________?
Question 10
The process of planning where to allocate the funds of business unit is the part of planning under __________?