Marketing Mcqs — Test 11

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Question 1

The consumers who are used to buy only brand all the time are classified as _________?

Question 2

The people who express taste and independence are classified as ____________?

Question 3

The conventional people with concrete beliefs and conservative are called ___________?

Question 4

The fun-loving and trendy people whom resources are constrained and limited are classified as _________?

Question 5

The VALS segmentation framework dimension ‘consumer resources’ is classified as ________?

Question 6

When the firm concentrates on serving needs of any specific customer group, it is considered as __________?

Question 7

The people who don’t have to spend much on products are considered as ________?

Question 8

The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

Question 9

The step of creating storyboard of each segment for testing the profitability of each segment is classified as __________?

Question 10

The group of people who are self-sufficient and down-to-earth are considered as _________?