Marketing Mcqs — Test 8
Page 1 of 3
Question 1
The pricing technique in which variable fee is charged with a fixed fee, are classified as _______?
Question 2
The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as _________?
Question 3
The group of products on the basis of tangibility and durability include ___________?
Question 4
The concept which states all the activities for making the product operational on planned location is classified as ___________?
Question 5
In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?
Question 6
The fundamental level of customer’s value hierarchy is ___________?
Question 7
The examples of durable goods are __________?
Question 8
In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?
Question 9
The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?
Question 10
The shopping goods that differs on the basis of services and features rather than price are classified as __________?