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Marketing Mcqs — Test 7

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Question 1
The group of products includes the recognized product family in the product hierarchy is classified as __________?
Question 2
The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________?
Question 3
According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?
Question 4
The set of all goods or services that are offered for sale by a specific buyer is classified as ________?
Question 5
The type of goods that are tangible in nature and are normally survived for several uses are classified as ________?
Question 6
The examples of services are __________?
Question 7
Anything that can be offered by any manufacturers in market to satisfy the demands is classified as ____________?
Question 8
In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?
Question 9
The major categories of raw materials are included in ___________?
Question 10
The emergency, goods and impulse goods are the types of __________?