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Search Engine Optimization
Local SEO, Analytics & Tools
Beginner
Q
What is the difference between SEO and paid search (PPC)?
ASEO results are paid per click
BThey are identical
CPPC improves organic rankings directly
DSEO earns organic (unpaid) rankings; PPC buys ad placements that are charged per click
Correct Answer:
D. SEO earns organic (unpaid) rankings; PPC buys ad placements that are charged per click
Explanation:
Buying Google Ads does not improve organic rankings.
ALSO KNOW (related points):
• In SEO reporting, what does CTR mean? → Click-through rate: clicks divided by impressions
• In Google Ads, which metric reflects ad relevance, expected CTR, and landing page experience? → Quality Score