Q
The elaboration likelihood model of attitude change suggests that:
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A
A. The peripheral route results in more enduring attitude change
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B
B. The central route results in more enduring attitude change
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C
C. Only the central route to persuasion can be effective
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D
D. Only the peripheral route to persuasion can be effective
Correct Answer:
B. B. The central route results in more enduring attitude change
