Q
The American Marketing Association suggests a list of code of ethics All of the following are ethics suggested in the area of distribution EXCEPT ?
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A
A. Not manipulating the availability of a product for purpose of explotation
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B
B. Not using coercion in the marketing channel
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C
C. Using gray marketers whenever possible to save the consumer money
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D
D. Not exerting undue influence over the reseller’s choice to handle a product
Correct Answer:
C. C. Using gray marketers whenever possible to save the consumer money
