Q
In Google Analytics 4 (GA4), how is bounce rate defined?
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A
The percentage of single-page sessions, as in Universal Analytics
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B
The number of 404 errors
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C
The rate of email bounces
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D
The percentage of sessions that were not engaged (the inverse of the engagement rate)
Correct Answer:
D. The percentage of sessions that were not engaged (the inverse of the engagement rate)
Explanation:
Universal Analytics stopped processing data in July 2023.
