If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ? | MCQ Hive

Economics Mcqs

Q If Honda uses its company name to cover such different products as its automobile’s lawn mowers and motorcycles, it is practicing which of the following strategies ?

A A. New brand strategy
B B. Line extension strategy
C C. Multiband strategy
D D. Brand extension strategy

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