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Search Engine Optimization
Off-Page SEO & Links
Beginner
Q
Are social media likes and shares direct Google ranking factors?
AYes, they are the top factor
BOnly for news sites
CYes, but only Facebook likes
DNo; Google has said social signals are not direct ranking factors, though they can drive traffic and discovery
Correct Answer:
D. No; Google has said social signals are not direct ranking factors, though they can drive traffic and discovery
Explanation:
This is a common misconception.
ALSO KNOW (related points):
• What is the purpose of Google's Disavow Links tool? → To ask Google to ignore specific harmful backlinks, mainly after link spam or a manual action
• What is the difference between a manual action and an algorithmic demotion? → A manual action is applied by a human reviewer and reported in Search Console; an algorithmic demotion happens automatically and is not reported there
• Which statement about exact-match domains (such as best-weather-forecast.com) is correct? → They no longer give a special ranking advantage; Google's 2012 EMD update reduced low-quality EMDs
• Is domain age a significant Google ranking factor? → No; Google has said domain age by itself is not a ranking factor
