Q
All of the following are ways that marketing plays a key role in the company’s strategic planning EXCETP ?
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A
A. Marketing provides a guiding philosophy
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B
B. Marketing is the only discipline that can provide a formal structure for the planning effort
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C
C. Marketing provides inputs to strategic planners by helping to identify attractive market opportunities
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D
D. Within individual business units marketing designs strategies for reaching the unit’s objectives
Correct Answer:
B. B. Marketing is the only discipline that can provide a formal structure for the planning effort
